For the first time in four years, public EV charging in the United States is showing signs of improvement. According to J.D. Power, 84% of public charging sessions in Q1 2025 were successful — a noticeable step up from the 80% seen in 2024. While this progress is encouraging, one in six EV drivers still fails to complete a charging session, often due to broken hardware, poor compatibility, or stations being out of service.
These numbers reveal a hard truth: the charging experience is still far from seamless.
Operators are working to fix what’s already deployed, and that's a necessary step. But if we want to make EV charging truly user-centric, it’s not enough to patch hardware issues. We must rethink the entire charging journey — starting from planning, not parking.
EV Charging Is Not Just Infrastructure — It’s a Service
When a driver arrives at a station only to find it broken, blocked, or busy, it’s not just a technical glitch — it’s a broken promise. Charging becomes a source of stress, delay, and frustration. In an industry that relies on trust, these experiences matter.
At GO TO-U, we believe charging should feel like a premium service, not a gamble. That’s why we built our platform around one principle: make charging smart, predictable, and stress-free.
Reservation-Based Charging: The GO TO-U Approach
While most networks focus on expanding footprint, GO TO-U focuses on maximizing the value of every existing charger. Our Advanced Reservation Technology (ART) allows drivers to:
- Reserve a charger in advance, avoiding queues and uncertainty.
- Arrive when it’s their turn with confidence that the charger will be available.
- Enjoy integrated services, like booking a hotel, restaurant, or shopping stop right at the charging location.
For operators, this translates into:
- Higher charger utilization
- Happier users
- Fewer support tickets
- Greater revenue per session
GO TO-U is already operating in 67 countries worldwide, proving its effectiveness in building a stable, service-oriented charging infrastructure that truly delivers.
If the key question for EV drivers in the 2010s was “Where can I charge?”, in 2025 it has become “Can I rely on this charger?”. With GO TO-U, the answer is clear: Yes, you can.