The electric vehicle journey is about much more than finding a charger. It includes every decision a driver makes along the way: which services to use, how to care for the vehicle, where to stop, and how to make the most of the time spent charging. At GO TO-U, we have always believed that EV charging should fit naturally into this broader journey. Today, we are taking another important step toward that vision by opening the GO TO-U platform to collaboration with brands and companies that make everyday life for EV drivers easier, more valuable, and more exciting.
Through the GO TO-U mobile application, drivers can now discover special offers, promotions, discounts, and services from companies that want to connect with the growing EV community. For our partners, this creates a new way to reach EV drivers at relevant moments and become part of an ecosystem built around electric mobility. For drivers, it means that the GO TO-U app is becoming much more than a charging application. It is becoming a trusted companion for the entire EV journey.
One platform for the everyday EV journey
GO TO-U already provides access to more than one million charging points globally. With our mobile app, drivers can find charging stations, check important location and connector information, monitor charger availability, manage charging sessions, and pay for charging from one place. Our goal has always been to remove uncertainty from the charging experience.
EV drivers should not have to navigate multiple disconnected systems simply to understand where they can charge, whether a charger is suitable for their vehicle, or how to pay for a session. Technology should make the journey easier.
As our platform continues to grow, we are expanding that same principle beyond the charging session itself. Drivers can now use the GO TO-U app to learn about relevant offers from participating companies, including coupons, promotional services, discounts, and other benefits designed for the EV community. These opportunities are available within the GO TO-U Shop, giving drivers a convenient way to explore offers from trusted partners while remaining inside the digital environment they already use for charging.
Putting the EV driver at the center
“Every GO TO-U solution begins with the driver experience. We look at EV charging from the moment a driver starts planning a journey, not only from the moment a vehicle connects to a charger. Drivers want to know that the right charger will be available, that it will work with their vehicle, that the payment process will be simple, and that the charging stop will fit naturally into their day”, said Lena Artemenko, CPO at GO TO-U
They may also want to find a place to eat, visit a nearby business, service their vehicle, discover a useful product, or access a special benefit while charging. That is why we see EV charging as part of a broader customer journey.
“A charging session can be connected to shopping, hospitality, mobility, vehicle ownership, entertainment, travel, and many other everyday experiences. By bringing these elements together, we can make electric mobility feel more convenient and more rewarding”, added Lena.
The new collaboration model allows companies to participate in that journey directly. Instead of communicating with EV drivers through broad, disconnected advertising channels, partners can introduce relevant offers through a platform built specifically around their mobility needs. The result is a more meaningful connection between brands and customers.
New opportunities for companies and brands
As the number of electric vehicles grows, EV drivers are becoming an increasingly important customer group. They are looking for services that understand their lifestyle, support their vehicles, and make electric mobility more convenient. At the same time, companies across many industries are looking for practical ways to participate in the transition to electric transportation.
The GO TO-U platform creates a natural meeting point. Energy utilities can introduce EV programs, charging incentives, educational initiatives, or customer benefits.
- Automotive dealerships and car centers can promote vehicle services, accessories, maintenance programs, and offers for current or future EV owners.
- Vehicle repair and service companies can connect drivers with specialized support for electric cars.
- Hotels, restaurants, cafés, retailers, entertainment venues, and other destination businesses can encourage drivers to visit their locations and enjoy their services while charging.
These are only a few examples. Any company that helps make EV ownership simpler, more convenient, or more enjoyable can become a meaningful part of the GO TO-U ecosystem.
From charging time to valuable time
Charging naturally creates a period of time when drivers are open to discovering what is available around them. That time should not feel wasted.
With the right digital experience, it can become an opportunity to have lunch, shop, work, relax, take care of the vehicle, or discover a new service. For businesses located near charging infrastructure, this creates a powerful opportunity. EV charging can bring customers to a location and create meaningful engagement during the time their vehicles are connected. For brands without a physical presence at a charging location, the platform provides a way to reach EV drivers through digital offers that remain relevant to their everyday needs.
This is where collaboration can create value across the entire ecosystem. Drivers receive useful benefits and a better experience. Businesses gain visibility and new ways to engage customers. Charging infrastructure becomes more closely integrated with the destinations, services, and commercial activity surrounding it. And the EV industry moves closer to delivering a connected experience rather than a collection of isolated products.
Collaboration is the key to the next stage of electric mobility
No single company can build the future of electric mobility alone. The best EV experience will emerge through collaboration between charging operators, energy providers, automotive companies, property owners, retailers, service providers, technology platforms, and many other participants. Each company contributes something important.
“Together, we create an EV journey that is reliable, connected, convenient, and genuinely enjoyable. We are proud to see more companies recognizing EV charging as a priority for their operations and their customers. We are equally excited to welcome brands that want to engage with EV drivers and contribute to a rapidly growing ecosystem”, added Lyubov Artemenko, COO at GO TO-U.
By opening the GO TO-U platform to new collaborations, we are creating more opportunities for drivers, more value for partners, and a stronger foundation for the future of electric mobility.
The charger may be an important part of the journey. But the experience surrounding it is what makes the journey truly valuable.
We invite forward-thinking brands and companies to become part of the growing GO TO-U platform and help us create an even better everyday experience for EV drivers around the world.